Eniva’s star product is a highly nutritious liquid vitamin formula by the name Vibe. It is professed to have health benefits far above that of other juices and energy drinks. And its marketing is believed to be equally beneficial to aspiring entrepreneurs in the field of home business. Just like other nutritional supplements manufacturers, Eniva is killing two birds with one shot. The company is taking care of the public’s health and wealth. Is Eniva a scam, and if it is, is it related to its product quality or compensation structure?
The Eniva Corporation has been co-founded by identical twins Benjamin and Andrew Baechler in 1998 and is headquartered in Blaine. The duo apparently vibe well with each other, as their concerted effort has taken the company to a $67 million industry. Andrew is considered the marketing half of the enterprise while the other is the medical half. Eniva produces more than 70 liquid nutritional supplements. They rely on the direct marketing approach and move the products through a chain of distributors, as in all network marketing.
Like all MLM setups, marketing is done by person to person contacts. Eniva chooses to turn its customers into marketers, and these distributors have to be on an autoship of about $100 every month. The lowest level distributor is known as Preferred Customer who can sell the stuff to members of his immediate social circle. But success comes only by building several tiers of memberships beneath. A Manager should have under him four of these PCs whom he has Personally Enrolled, an Area Manager should have four of them with further recruits under each, and a Regional Manager should have a minimum of two Area Managers under him, and an Executive Regional Manager should have at least four regional managers anywhere in the 7 levels under him, two of whom should be directly below.
Income is calculated on the basis of BV or bonus volume, and GSV or group sales volume. This volume is in turn based on what is known as LV or leg volume, where the volume of products sold in seven levels, including the marketer’s own level, is taken into consideration.
Since the operations of the company are above board, no one can say that Eniva is a scam. It all just boils down to what you can manage to do. First you should be able to get and train your battalion of PCs and PEs, all of whom should vibe well with each other at all levels. And they should be forever in battle readiness, passing on bottles of Vibes like a relay game. Then Eniva is no scam but the perfect game.